Jeffrey Breece
Director of Revenue Management & Data Science at Beyond
We’ve been watching booking lead times shrink across most markets, and that trend doesn’t seem to be going anywhere. Guests are booking closer to arrival, valuing flexibility over predictability, which means those long, predictable curves of old are gone. High seasons and major events will still perform, but shoulder seasons are softening. As travel budgets tighten, those “melted” weeks between peaks could become the new norm.
Unique properties continue to outperform the pack. If your listing has something special, whether that’s standout design, amenities, or location, pricing it properly matters more than ever. Individual pacing, reviews, and learning algorithms are now the trifecta for success.
At the macro level, demand is steady but not surging. Economic headwinds will likely keep rate growth limited, so managers will need to get creative by testing new levers like distribution channels, fees, or markups.
All signs point to a flat year overall, not bad, but not booming. That means the smartest operators will be looking inward to protect margins. Automation and AI will be huge in helping cut costs and improve efficiency. The challenge, and opportunity, will be finding ways to use AI that make operations smarter without losing the human touch that defines great hospitality.