The past few years tested every assumption about what drives performance, but one truth emerged: data decides who wins.
The operators who outperformed the market weren’t the loudest or largest; they were the ones who paid attention, acted fast, and let real-time insights steer their strategy.
In short-term rental markets across the globe, the same story played out in 2025: occupancy grew, profits followed, and the leaders were those who adjusted their strategy daily. Static playbooks have expired. Agility is now the advantage.
Looking ahead to 2026, profitability will hinge on responsiveness, precision, and the ability to see opportunity as it unfolds, not after it passes. 2026 will reward those who think like scientists, experiment like strategists, and run their businesses with curiosity and discipline in equal measure.
