At Beyond, we reckon data isn’t just a bunch of numbers—it’s knowledge. And when you put that knowledge to good use, it becomes seriously powerful.
In our very first Insights365 session, Caitlin Cassady (VP of Marketing) and Ryan Saylor (Director of Product Marketing) gave us a behind-the-scenes look at how Beyond is helping short-term rental hosts and property managers make smarter decisions in real time.
Here’s a wrap-up of the big takeaways—and how this kind of data can help you grow your short-term rental business with confidence.
And you can watch the full recording here!
Kicking Off with Data—Over 12 Years Ago!
Beyond launched more than a decade ago as the first-ever dynamic pricing tool made for the short-term rental game. Since then, we’ve built a global data engine that now covers over 44,000 cities and supports nearly 800,000 listings—powering more than $15 billion in bookings.
What sets us apart? We don’t rely on third-party providers. Our full data infrastructure is built and managed in-house, giving us total control to clean, analyse, and deliver insights that are super-local and spot on.
So when you use Beyond, you’re not just getting data—you’re getting insights that reflect what’s really going on in your market.
More Than Just Digits on a Dashboard
Data alone won’t move the needle. It’s the context that counts. That’s why we focus on three core sources:
- OTA Data – Public info from platforms like Airbnb, Booking.com, and Stayz, showing prices, availability, and trends.
- Partner-Sourced Data – Real booking data that reveals what guests actually paid—not just what was advertised.
- Guest Search Data – A game-changing layer that tracks what people are searching for in real time, even before they hit “book”.
These layers work together to help you see not just what’s happening in your market—but why, and what you can do about it.
What’s Ahead for 2025
- Shorter Booking Windows Are the New Normal
Travellers are booking closer to their check-in dates than ever before.
This shift might mean you need to tweak when you apply discounts or update your minimum stays. Slower bookings? Don’t stress—it might just be a timing thing. - ADR Trends Are All Over the Shop
Average Daily Rates are moving in different directions depending on where you are.
The trick is working out whether you’re leaving money on the table—or making smart calendar plays. - Search Trends = Your Secret Weapon
One of the most exciting updates? Search Data. Beyond now shows which dates guests are searching for and where demand is heating up—or cooling off.
If searches are high but bookings aren’t landing, it’s a red flag.
Might not be your pricing—it could be your policies, minimum nights, or something small that needs a tweak.
Turning Insight Into Impact
All this data powers tools that actually do something—saving you time and helping you earn more:
- Off-Peak Event Pricing – Automatically adjusts pricing around big holidays and events (like Easter or the AFL Grand Final) to avoid empty nights before or after.
- Smart Time-Based Pricing – Daily updates based on real-time demand and how far out people are booking.
- Search-Led Pricing – Live search behaviour now informs your prices, helping you jump on surges and stay competitive.
- Market Insights Dashboard – A clear, easy-to-use view of your local market, with helpful tips to guide your next move.
We’ve Got Your Back
The short-term rental world is shifting—seasonal trends are changing, guest behaviour’s evolving, and relying on the same old tactics just won’t cut it.
With real-time data and smart automation, you can save time and boost your revenue.
New to data? No worries. We make it simple, actionable, and genuinely useful—so you can make better decisions, faster.
Want to see it in action? Get in touch with the team.
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