BLOG TOPICS

Short-Term Rental Market Feels Unpredictable? Here’s How to Keep Your Business Profitable

April 18, 2025

‍When No One Knows What’s Going On, Your Revenue Strategy Can’t Afford to Be Guesswork

‍

Political uncertainty is dominating headlines lately, from tariffs to inflation. It's already starting to ripple through the short-term rental industry.

‍

And while the long-term impact is still unfolding, short-term rental data is showing early signs of change.

‍

In the U.S., reservations per listing dropped 11% week-over-week in early April in response to new tariff announcements—a key early indicator of softening demand. We’re also seeing booking lead times shrink in major markets.

‍

In this environment, one thing is clear: guessing is not a strategy.

In Uncertain Times, Data is Your Competitive Advantage

When demand becomes unpredictable, relying on outdated comps, manual pricing, or instinct can quickly erode profitability. To stay competitive, you need an Aribnb pricing strategy that’s responsive, data-driven, and built to navigate uncertainty.

‍

The right data can help you:

Identify early signs of demand shifts
Avoid unnecessary discounting
Adjust pricing in real-time
Rapidly respond to changing booking behavior

What Makes a Resilient Revenue Strategy?

Not all data is created equal. When evaluating a dynamic pricing or revenue management tool, consider the following:

‍

Does it reflect real-time guest behavior? Look for systems that incorporate demand signals like search data, not just listing prices.
Is it hyper-localized? Market-level trends aren’t enough—your pricing needs to reflect your specific area.
Can it react to shifts as they happen? In this environment, timing is everything.

How Beyond Helps Navigate Market Volatility

At Beyond, we’ve built our platform to respond intelligently to exactly this kind of uncertainty. Many of the capabilities we launched in response to COVID-era volatility are now proactively protecting your bottom line. Whether you are hosting on Airbnb, Booking.com, Vrbo, or on your direct booking site, Beyond is here to help you be the most profitable.

‍

Specifically in times like these, we have these features to help:

Seasonal pacing now looks five months ahead and automatically adjusts pricing when periods begin to underperform compared to previous years.
Event pricing reacts in real time as demand signals change. If bookings slow for a scheduled event, we reduce premiums automatically to avoid overpricing.
Dynamic trends-based adjustments (dTBAs) account for shorter booking windows and lower occupancy expectations, adjusting pricing accordingly.

With over $15B in bookings priced across 44,000+ global markets, and real guest search data powering our decisions, Beyond delivers a pricing strategy that’s not just reactive—it’s resilient.

‍

The world may be unpredictable, but your revenue strategy doesn’t have to be. With Beyond, you get a system that’s built to navigate the unknown—and help you stay ahead of it.

‍