Super Bowl 2026 is creating major revenue opportunities for short-term rental hosts in the Bay Area. Early data shows that listings near Levi’s Stadium are pacing at nearly 3x last year’s revenue, driven by higher nightly rates and event-driven booking behavior. This report breaks down where guests are staying, how short-term rentals (STRs) compare to hotels, and what hosts should do now to maximize revenue.

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Super Bowl 2026 Short-Term Rental Market Trends

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Key takeaway

The New England Packers and the Seattle Seahawks are set to face off in California’s Bay Area for Super Bowl 2026. While the outcome of the game is anyone’s guess, one thing is already clear: short-term rental hosts are seeing strong revenue opportunities for the weekend.

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For Super Bowl weekend 2026, hosts in cities closest to the stadium, like San Jose, Santa Clara, etc. (typically called the South Bay) are pacing to generate nearly three times the revenue compared to the same weekend last year. Importantly, this uplift is driven by a combination of higher nightly rates and selective occupancy, not full sell-outs.

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Where Are Super Bowl 2026 Guests Staying in the Bay Area?

Levi’s Stadium is located in Santa Clara, California, roughly 45 miles from San Francisco. With San Francisco and the broader Bay Area hosting concerts, brand activations, and Super Bowl-related events throughout the weekend, we examined where guests are choosing to stay.

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Early data shows that many travelers are prioritizing proximity to the stadium and paying a premium to do so. This is a strong revenue signal for short-term rental operators in the South Bay. Nearby areas such as the East Bay and San Francisco are also benefiting from spillover demand, particularly for larger groups and guests extending their stays beyond game day.

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South Bay, CA Market Deep Dive

The South Bay region stands out as the epicenter of Super Bowl-driven demand due to its proximity to Levi’s Stadium. This makes it an ideal market to examine how event demand plays out in real time.

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Short-term rental pacing data from Beyond for markets in and around Santa Clara, CA shows clear event-driven shifts:

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• Average Daily Rate (ADR): $372, up 58% year over year
• Occupancy: 70%, up 126% year over year
• RevPAN (Revenue per Available Night): $320, nearly three times last year’s level
  
  

Short-term rental revenue strategy expert Zak Ali explains how this major event affects booking behavior:

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“At first glance, booking behavior for the Super Bowl looks unusual. Average booking lead time for the event is around 30 days, compared to a typical market average of roughly 11 days. Length of stay is 3 nights, shorter than the market’s usual four-night average.

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“These are not anomalies, they are signals. Event demand tends to lock in earlier, then stall. Guests who care most about the event secure accommodation as soon as pricing feels acceptable. Once that early demand is placed, remaining demand becomes thinner and more price-sensitive.

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“Shorter lengths of stay reflect the same behavior. Guests are optimizing around a fixed moment in time, not extending trips for destination appeal. For operators, this has direct implications for minimum-stay rules and late-stage pricing.”

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Short-Term Rentals vs Hotels for Super Bowl 2026

Hotels are averaging around $332 per night for the Super Bowl weekend, making them slightly more budget-friendly than short-term rentals. This pricing gap reinforces a common event pattern: larger and higher-end short-term rentals tend to capture the strongest performance, while mid-market and smaller units may face more friction when converting demand.

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How Short-Term Rental Hosts Can Maximize Revenue During Major Events 

Below, Zak shares strategies for Airbnb hosts, property managers, and short-term rental operators. Although these suggestions benefit hosts and operators in areas close to the Super Bowl, they are excellent guidelines for any operator managing a market experiencing major events.

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For listings with low forward pickup:

• Review pricing tactically, not emotionally. Small, targeted adjustments can materially improve conversion without sacrificing yield.
• Relax rigid minimum stay rules where appropriate, especially if they block common two- or three-night event stays.
• Consider simple event-specific messaging or packages to reduce guest hesitation and set clearer expectations.

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For listings already pacing well

• Push rates on remaining availability, especially on peak nights.
• Tighten minimum stay rules selectively if your goal is fewer bookings at higher revenue per stay.
• Avoid unnecessary discounting. Late-stage event demand tends to reward confidence, not panic.

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Portfolio-level checks

• Compare your pricing against premium percentiles in the market. If you are competitively priced but not converting, review photos, amenities, fees, and listing clarity.
• Ensure availability and pricing are consistent across channels, as event guests often cross-shop aggressively.

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The Super Bowl is just one example. The same patterns appear across major sporting finals, global concerts, and one-off citywide events:

• Demand spikes early, then flattens
• Premium inventory benefits first
• Mid-market inventory must adapt
• Revenue success rarely equals full occupancy
  
  

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To sum it up, Zak says:

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“Operators who trade events effectively do not rely on static rules or gut instinct. They adjust pricing, stay controls, and messaging dynamically, using RevPAN as the primary success metric rather than sell-out optics.

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“Understanding how event-driven demand behaves is what separates confident revenue strategy from last-minute reaction.”

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Super Bowl 2026 Short-Term Rental FAQs

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Where is Super Bowl 2026 being held?

Super Bowl 2026 will take place at Levi’s Stadium in Santa Clara, California, with related events spread across San Francisco and the broader Bay Area.

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How much can short-term rentals make during Super Bowl weekend?

Early pacing data shows that short-term rentals in the South Bay are generating nearly three times more revenue than the same weekend last year, driven by higher nightly rates and strong early demand.

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Are short-term rentals more expensive than hotels for the Super Bowl?

On average, short-term rentals are pricing slightly higher than hotels for Super Bowl weekend. Hotels are averaging around $332 per night, while STRs command higher rates, particularly for larger and premium listings.

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When do guests book Super Bowl accommodations?

Booking lead times for Super Bowl stays average around 30 days, nearly three times longer than typical market behavior, reflecting early, event-driven demand.

How We Gather Our Data

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All insights in this post are powered by Beyond’s proprietary dataset, built from hundreds of thousands of active vacation rental listings across global markets. We analyze:

• Real-time reservation activity
• Historical booking trends
• Forward-looking pacing
• Anonymized performance metrics

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Our goal is to surface actionable intelligence, from guest search habits to market-level RevPAN movement, so that operators can confidently make pricing, portfolio, and revenue decisions.

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Want Access to These Insights Yourself?

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Beyond’s free Market Insights tool helps you:

• See real-time data for any STR market
• Compare occupancy rates, ADRs, booking lead times, and more
• Get smarter about when and how to price around events like the Super Bowl

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👉 Try it out here!

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