BLOG TOPICS
Get It Now
February 1, 2024
For vacation rental hosts looking to maximize bookings and drive up revenue, there’s an annual, months-long event that deserves your attention—college football season.
With the recent release of most of the college football schedule, savvy short-term rental hosts have an opportunity to score big. If you're in a location near a popular college football program, here's why focusing on the spikes in demand during college football games can be a winning strategy.
College football is experiencing a surge in popularity, with passionate fans willing to travel and pay premium rates to support their favorite teams. For short-term rental hosts in college towns or smaller cities where these games are hosted, tapping into this market is a smart play. The key statistics paint a clear picture: college football games bring the crowds, and with them, the demand for accommodations soar.
Unlike one-off events like the Super Bowl, college football season spans several months and includes multiple high-stakes games, translating into numerous opportunities to fill your rentals. For instance, an intense rivalry game can push local occupancy rates to near 100%, with the potential to command prices up to ten times the standard rate. This isn't just a shot in the dark; it’s data-driven, predictable, and lucrative.
However, touchdown-worthy pricing requires strategy and foresight. Year-over-year (YoY) changes in college football schedules and fluctuating rivalry matchups mean that demand can significantly vary each weekend. Monitoring the market a year ahead can help you identify and block "speculative guests" seeking to book at lower rates. Tools like Beyond can provide a combination of data forecasting and human insight to set the right prices -- not to mention we have a few die-hard football fans on the team who are always on the pricing offense!
In this data-rich field, it’s essential to leverage both technology and team expertise. On top of our algorithm, our analysts (like Daria, an FSU fan, sorry!) take all the schedules, match them to the hyper-local neighborhoods that have seen data in the past. Algorithms set the pricing, but game-changing insights come from analyzing rivalries and increasing prices for those unmissable games.
Rivalry games are season highlights that promise a significant influx of visitors—and potential guests—for your rentals. Examples of such high-tension face-offs include:
Accommodations in regions affected by these games are gold mines for hosts on game weekends.
Take South Bend, Indiana, where Notre Dame’s football games heavily influence occupancy rates. Last year, matches against the Buckeyes and the USC Trojans were the main attractions. This year, while Notre Dame will face the Trojans away from home, other games such as those against the Cardinals and Seminoles are already attracting early bookings.
The dynamic nature of college football events makes it challenging for hosts to keep up with changes and capitalize on opportunities. This is where bringing a partner like Beyond into your huddle can change the game. Beyond provides the technology and expertise to anticipate market trends, making sure that you’re always ready to welcome the wave of college football fans looking to secure their game-day homes.
As vacation rental hosts in the increasingly competitive short-term rental market, ignoring the college football season could mean missing out on substantial revenue opportunities. Using vacation rental data and dynamic pricing to understand and respond to these events can help you secure the winning touchdown in short-term rental success.
Remember, while the Super Bowl has its merits, the diverse and prolonged college football season packs powerful potential for savvy vacation rental hosts. Don’t let this chance to outplay the competition slip through your fingers!
Score your winning strategy with Beyond today!
Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.
Eget quis mi enim, leo lacinia pharetra, semper. Eget in volutpat mollis at volutpat lectus velit, sed auctor. Porttitor fames arcu quis fusce augue enim. Quis at habitant diam at. Suscipit tristique risus, at donec. In turpis vel et quam imperdiet. Ipsum molestie aliquet sodales id est ac volutpat.
Elit nisi in eleifend sed nisi. Pulvinar at orci, proin imperdiet commodo consectetur convallis risus. Sed condimentum enim dignissim adipiscing faucibus consequat, urna. Viverra purus et erat auctor aliquam. Risus, volutpat vulputate posuere purus sit congue convallis aliquet. Arcu id augue ut feugiat donec porttitor neque. Mauris, neque ultricies eu vestibulum, bibendum quam lorem id. Dolor lacus, eget nunc lectus in tellus, pharetra, porttitor.
"Ipsum sit mattis nulla quam nulla. Gravida id gravida ac enim mauris id. Non pellentesque congue eget consectetur turpis. Sapien, dictum molestie sem tempor. Diam elit, orci, tincidunt aenean tempus."
Tristique odio senectus nam posuere ornare leo metus, ultricies. Blandit duis ultricies vulputate morbi feugiat cras placerat elit. Aliquam tellus lorem sed ac. Montes, sed mattis pellentesque suscipit accumsan. Cursus viverra aenean magna risus elementum faucibus molestie pellentesque. Arcu ultricies sed mauris vestibulum.
Senectus nam posuere ornare leo metus, ultricies. Blandit duis ultricies vulputate morbi feugiat cras placerat elit. Aliquam tellus lorem sed ac. Montes, sed mattis pellentesque suscipit accumsan. Cursus viverra aenean magna risus elementum faucibus molestie pellentesque. Arcu ultricies sed mauris vestibulum.
Montes, sed mattis pellentesque suscipit accumsan. Cursus viverra aenean magna risus elementum faucibus molestie pellentesque. Arcu ultricies sed mauris vestibulum. Montes, sed mattis pellentesque suscipit accumsan. Cursus viverra aenean magna risus elementum faucibus molestie pellentesque. Arcu ultricies sed mauris vestibulum.
Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse.
Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse.
Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
Morbi sed imperdiet in ipsum, adipiscing elit dui lectus. Tellus id scelerisque est ultricies ultricies. Duis est sit sed leo nisl, blandit elit sagittis. Quisque tristique consequat quam sed. Nisl at scelerisque amet nulla purus habitasse.
Nunc sed faucibus bibendum feugiat sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
Odio felis sagittis, morbi feugiat tortor vitae feugiat fusce aliquet. Nam elementum urna nisi aliquet erat dolor enim. Ornare id morbi eget ipsum. Aliquam senectus neque ut id eget consectetur dictum. Donec posuere pharetra odio consequat scelerisque et, nunc tortor.
Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
sed interdum. Ipsum egestas condimentum mi massa. In tincidunt pharetra consectetur sed duis facilisis metus. Etiam egestas in nec sed et. Quis lobortis at sit dictum eget nibh tortor commodo cursus.
.png)
.png){kind=small}
.png){kind=small}
