The Challenge

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Before partnering with Beyond, Crested Butte Lodging faced several challenges. Their website was outdated and breaking constantly, making Kate Schmidt, Director of Sales & Marketing, unhappy with their direct booking site. The team was also using an outdated approach to pricing that focused on demanding the highest ADR without flexibility. Additionally, they needed better tools to manage their listings across multiple channels and gain actionable insights into their business performance.

The Solution

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Kate Schmidt talked with us about how partnering with Beyond has helped to increase revenue and led to a flexible, modern revenue management strategy. The team adopted Beyond's dynamic pricing tool, which allowed Kate to combine her 15 years of market expertise with data-driven flexibility.

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"Using Beyond is really a shift in how you think about rate strategies. The old way is to demand the highest average daily rate (ADR) and think, 'don't worry it will book,'" said Kate. "However, we've found that being more occupancy driven and having more flexibility with the rate translates into higher revenue generated for our homeowners."

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Crested Butte Lodging also implemented Signal, Beyond's website and direct booking engine, to build their custom booking site. "Our website at the time was outdated and breaking constantly. I wasn't happy with our direct booking site until I signed on with Beyond," Kate said.

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For business intelligence, the team uses Insights from Beyond, which provides actionable data about their business, market, and listings. Free to all property managers and owners, Insights helps them stay ahead of growing demand and competition.

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The Results

"We've seen our numbers growing this past year. Having a dynamic tool to really take advantage of these times in the market and to be flexible has increased our revenue," said Kate.

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Since launching their new Signal website from Beyond, Crested Butte Lodging saw a 3x increase in revenue from direct bookings and more than doubled their conversion rates and the number of transactions.

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"Our customers like the new website from Beyond, and it has even attracted new owner contracts," Kate said.

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With Relay, managing multiple channels became simpler. "It's the connectivity you guys have. After you do the initial content builds, the rates and availability all transfer over. It just makes it a lot easier knowing that I'm in control," said Kate.

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The team jumps into Insights often to check revenue on a month-to-month basis. "Insights is really good to drill down into how individual lots are performing year over year. I can see revenue per available night (RevPAN), occupancy rates, etc.," Kate said.

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Beyond's partnership with Crested Butte Lodging is all about building in more flexibility, control, and brand power. With how much the market changes on a seasonal and even daily basis, the team at Crested Butte Lodging enjoy having a revenue management partner that can keep up.

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