Red Sands Vacations Increases Revenue by 30% with Beyond

The Challenge

Before partnering with Beyond, Red Sands Vacations was struggling with rigid pricing models on another dynamic pricing solution that didn’t reflect real-time market demand.

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“Pricing was too static and was always creeping too high,” said Selena Torlos, Sales and Marketing Director at Red Sands. “Occupancy was being affected, and we knew we needed a more dynamic solution to remain competitive.”

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They had experimented with other revenue management tools, including Wheelhouse and RevMax, but found themselves making constant manual adjustments. “Manual intervention was nearly constant on these other platforms,” Torlos explained. “Beyond is far better at predicting what the final price should be.”

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The Solution

Red Sands Vacations turned to Beyond, a complete revenue management system designed to optimize vacation rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.

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• Dynamic Pricing: Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
• Owner-Facing Insights: Data-backed reports that help Red Sands communicate with current and potential owners.
• Strategic Positioning: Competitive benchmarking that enhances owner acquisition efforts.
• Aligned Incentives: A commission-based pricing model that motivates Beyond to drive bookings and revenue growth.
  
  

“Beyond really does care,” Torlos noted. “I believe it's because of the way their pricing works. They are paid as a percentage, which means if we get more bookings and revenue, so do they. The other platforms charge per property, so they don't care if the property does $10,000 or $100,000.”

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Beyond’s detailed analytics have also become a key component of Red Sands’ sales and owner communication strategies. “We use it constantly to speak to homeowners about where their property currently sits in relation to the market,” said Torlos. “We also use it in the sales approach to show potential owners what their home could produce.”

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A Trusted Partner

Red Sands Vacations has built a strong relationship with Beyond’s team and sees them as a long-term partner in growth.

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“Our relationship with the Beyond team is very good,” Torlos affirmed. “It’s a massive step up from any other tool I have used. It's more expensive, but you get what you pay for. The increase in occupancy and decrease in manual intervention more than pays for the platform.”

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By switching to Beyond, Red Sands Vacations not only resolved its pricing challenges but also gained a competitive edge in the St. George vacation rental market. With real-time insights, better performance, and enhanced owner engagement, the partnership continues to drive measurable results and set the stage for future growth.

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