Dubai’s data points to a market that remains structurally strong, but where pricing execution has become the key differentiator. Demand has not disappeared; instead, revenue outcomes are increasingly shaped by when and how prices are set, rather than by volume alone.
Occupancy held close to last year’s levels, while pricing softened slightly, signalling a shift toward a more competitive and price-sensitive environment. At the same time, forward-looking signals show demand forming earlier than ever, creating both opportunity and risk heading into 2026.
