Tahoe Mountain Properties Gets 10x More Direct Bookings with Signal by Beyond
Specializing in luxury vacation rentals in North Lake Tahoe and Truckee, California, Tahoe Mountain Properties provides pristine vacation homes with
world-class service.
“We are a family-owned vacation rental business, and we would consider ourselves more boutique. We focus on a variety of well-appointed vacation rentals in the North Lake Tahoe area,” said Holly Jacobson, Owner & Operator of Tahoe Mountain Properties.
"Beyond is an integral part of my business. It’s like hiring an expert who streamlines our pricing and our direct booking website"
The Challenge
As a small team, Holly needed an efficient way to manage pricing without adding headcount. She also wanted to reduce dependence on OTAs like Airbnb and VRBO by building up direct bookings, but lacked the resources to develop a marketing platform on her own. Additionally, she needed tools that would strengthen relationships with her selective group of homeowners through personalized service and data-driven results.
"Anytime I have an issue, I know I can get help."
The Solution
Holly discovered Beyond at an industry event and decided to try out dynamic pricing. After seeing strong results, she expanded to use Signal, Beyond's vacation rental website builder and direct booking engine, to create Tahoe Mountain Properties's direct booking site.
"Beyond is an integral part of my business. It's like hiring an expert who streamlines our pricing and our direct booking website," said Holly.
The customizable nature of Beyond's platform allowed Holly to tailor pricing strategies for individual properties, which helped strengthen her relationships with owners. The platform's algorithm handled pricing automatically, taking pressure off her small team.
"We are a small team, so using Beyond takes the pressure off doing anything with pricing. We can fully trust the algorithm," said Holly. "And I love the support from Beyond. Anytime I have an issue I know that I can get help."
The Results
Most of Holly's owners made 20% more in revenue after the first year with Beyond's dynamic pricing. Even with fluctuating demand, Tahoe Mountain Properties consistently achieved higher ADRs compared to the rest of the market and scored higher RevPAN over the last year.
Signal delivered equally impressive results for direct bookings. "Since using Signal to build our direct booking site, we have so many more standard reservations normally. I would say at least 10 times more in the last three months," said Holly.
Within 90 days of launch, tahoemtproperties.com ranked #1 in Google organic search results for their brand keywords "Tahoe Mountain Properties." This gave Holly more control over her business policies, including cancellations and booking agreements.
"Our goal is to get away from being dependent on OTAs, giving us the chance to build up our actual direct marketing clientele and move away from being so dependent on Airbnb and VRBO," said Holly.
The platform has also become a valuable tool for owner relationships. "The owners like to see us using Beyond. I like to stress how customizable it is and how we can really get increased prices," Holly said.
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