From Builders to Managers: The Lake Stay Transforms Their Business Model

Aimun Nieto will admit it freely—she’s not a property manager. Her experience is in construction, so when she and her husband took over The Lake Stay, a gorgeous lakeside community of vacation rental homes in Carlton Landing, Oklahoma, they weren’t sure even sure how to transform from a construction into a property management company.

“We were flustered at the beginning, taking over a sinking ship,” she said. “We had a lot of issues that needed to be addressed. One of our priorities was to develop a good relationship with our owners because guest relations had been lacking.”

After several months of working hard to get the property management business in shape, Aimun faced the next challenge head on—pricing the properties in their portfolio effectively. “As with everything else, we inherited the old, static pricing model. They basically had set prices for all properties for the entire calendar year, with no regard to supply and demand pressures.” Aimun knew there was a better way, and that’s when she came to Beyond.

“We’ve been pretty surprised by the summer pricing for this year,” she said. “We’re seeing a 15-20 percent increase in ADRs (average daily rates) for this summer. And we are going to be able to collect a lot more revenue during holidays and peak seasons by leveraging Beyond’s dynamic pricing tool.”

Beyond is more than just dynamic pricing, however, and Aimun has taken advantage of the other tools available to Beyond customers. At the end of October 2020, she knew their website needed an overhaul, so she came to Signal - Beyond’s direct booking engine and website building product.

“The Signal team at Beyond is amazing,” she said. “In just a few weeks, they built us an incredible website with a powerful booking engine. We’re just ecstatic with what they did.” 

Even though Aimun loves the dynamic pricing and direct booking engine tools she gets from Beyond, it’s something else about her relationship with Beyond that she values more.

“Definitely the customer service. The team is available at all times. Anytime I have a question they are quick to respond. They take care of their customers. We are in the service industry, and it’s wonderful to know that Beyond has our back.”

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