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As the summer travel season approaches, short-term rental (STR) hosts and property managers are navigating a landscape of shifting guest behavior, softening demand, and key regional growth opportunities.
We’ve crunched the numbers across booking data, market performance, guest search data, and seasonal holiday pacing to bring you a clear picture of what’s unfolding in summer 2025. Whether you are an Airbnb host, looking for new short-term rental investments, or a vacation rental manager, these are the trends you need to know.
Summer's looking a little softer for the U.S. short-term rental market this year, with early pacing data for June-August showing a slight dip across the board:
What’s driving the slowdown?
Economic caution is influencing traveler behavior. With inflation still lingering and budgets feeling tighter, guests are waiting longer to book and often staying closer to home.
“People still want to take trips, but those trips might be closer to home. They’re also waiting longer to book. They need to know that they have job security, that they’re able to fund their trip.” Julie Brinkman, CEO of Beyond, in Bloomberg
This slow occupancy pacing also further highlights how shorter booking lead times are coming into play, so we might see occupancy rates pick up as the summer nears.
For STR operators:
But while uncertainty is high, so is the opportunity. This isn’t panic mode, but it is a moment to update your revenue management strategy. Shorten minimum stay settings, ensure your last-minute discount strategy is updated, and keep your pricing dynamic.
Travelers are still out there—they're just being a little more careful. Meet them where they are.
How—and where—guests book their stays is always evolving. Here’s a quick snapshot of the most notable shifts (and what’s holding steady) in guest booking behavior this year.
We’ve combed through our vacation rental data spotlight on six standout U.S. markets for short-term rental investors:
How they rank:
The July 4th holiday is a huge opportunity for STR operators throughout the U.S. and is vital for revenue capture. Here’s how the early signals are pacing:
July 4th short-term rental trends:
July 4th still presents a solid opportunity to boost RevPAN with optimized pricing and targeted minimum stays settings.
All insights are powered by Beyond’s proprietary dataset, built from tens of thousands of active vacation rental listings across global markets. We analyze real-time reservation activity, historical trends, forward-looking data, and anonymized performance metrics. Our focus is to surface actionable intelligence—from guest search habits to revenue per available night (RevPAN) movement—so STR operators can make informed pricing and portfolio decisions with confidence. Data in this post reflects trends for short-term rental markets in the U.S. and includes year-over-year comparisons where relevant.
While some summer pacing indicators are softer than last year, opportunity still exists—especially in specific markets and around key holidays. Staying agile with pricing, responding to late booking behavior, and doubling down on the most profitable channels will be key.
Need help making sense of your local market? Beyond’s dynamic pricing and data tools can help you stay ahead—no matter how the season unfolds.
Try Beyond’s data today – for free!
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