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April 18, 2025
As the dust settled on Weekend 1 of Coachella 2025, short-term rental (STR) data tells a clear story: festival season is heating up, and demand is stronger than ever.
If you're a host or property manager in the Coachella Valley area, these insights aren’t just interesting—they’re actionable. With Stagecoach just around the corner, there's still time to optimize your strategy and cash in on one of the most lucrative months of the year.
Let’s break down the numbers and what they mean for your Airbnb listing, Vrbo listing, or direct booking site.
This year, short-term rentals saw significant year-over-year (YoY) gains across all major metrics:
That’s a 43% increase in RevPAN compared to 2024—showing that not only are travelers willing to pay more, but a larger portion of listings are getting booked. Demand is strong, pricing is rising, and dynamic strategies are paying off.
Nearly two-thirds of Coachella guests booked through Airbnb, reinforcing what many hosts already know: Airbnb is a go-to platform for festivalgoers. That means your Airbnb listing isn’t just important—it’s your front door during peak season.
Before Stagecoach hits, take time to:
If you’re not fully booked for Stagecoach yet, don’t panic. 36% of April bookings so far have been made within 30 days of the stay date—a clear signal that last-minute travelers are driving a big chunk of demand.
What does this mean for you?
If Coachella Weekend 1 is any indication, Stagecoach is likely to follow the same upward trend. Expect:
Whether you're managing a single listing or a portfolio of homes, this is the moment to lean into data, fine-tune your pricing, and make sure your Airbnb game is on point.
Pricing festivals is no simple challenge, and Beyond’s sophisticated algorithm means that our users are always set up for success. Our revenue management solution uses the most robust dataset in the industry to match demand to price, meaning that listings are automatically positioned to be booked at the right price at the right time.
Furthermore, we have an entire team of seasoned experts with the knowledge and expertise to price these events accordingly. At a high level, it boils down to a few key areas:
Coachella 2025 showed us that STR demand is not just back—it's thriving. With a 43% YoY increase in RevPAN and Airbnb capturing the majority of bookings, hosts who optimize now are positioned to win big during Stagecoach.
Festival season isn’t over. Make sure you’re ready with Beyond!
Since pioneering dynamic pricing for the short-term rental market in 2013, Beyond has helped thousands of users price millions of listings and generate billions of dollars in revenue. Beyond’s unparalleled access to and analysis of real-time, advanced global short-term rental data powers its ability to unlock, inform, and automate action for every kind of hospitality business.
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