Online travel agencies are a great way to find vacation rentals and cultural experiences. However with million listings available worldwide, it’s not easy to stand out from the crowd. With more competition comes more noise, so it's important to optimize your listing and improve your search ranking. This blog post will provide some tips and tricks to help you improve your ranking and get more bookings.
Build a Positive Reputation and Reviews
The reputation you build on the platform is crucial when it comes to your ranking on online travel agencies. It's important to be a responsive and communicative host, make sure your space is clean and tidy, and be consistent with your guest interactions. The more positive reviews you receive, the higher chance you have of improving your ranking. Make sure you respond to all guest reviews, both negative and positive. If a guest leaves a negative review, respond in a polite and professional manner and try and resolve the issue. However, in general, you should strive to keep your guests happy and avoid negative reviews.
Polish Your Listing and Update it Regularly
One of the biggest mistakes you can make as a host is leaving your profile outdated. You should update your listing regularly with high-quality photographs, accurate descriptions, and up-to-date pricing. Make sure your listing has a clear and concise title, includes plenty of unique features that make your space stand out, and highlights your space's best amenities. You'll want to make it easy for potential guests to imagine themselves staying with you.
Use Keywords in Your Listing’s Title and Description
Listings are found through searches, so making sure your title and description includes relevant keywords is crucial. When creating your listing, think about what someone searching for your type of space might search. Consider its location, class, and amenities, and use those words in your title and description. You can also browse the competition's titles and descriptions for ideas.
Offer Incredible Amenities
Offering amenities is a great way to improve your ranking. Guests can filter search results by available amenities. By offering amenities like high-speed Wi-Fi, free parking, a private pool, or a hot tub, you're not only allowing guests to filter their search results based on their preferences, but you're also improving your listing’s visibility. The more enticing an amenity sounds, the higher chance you have of getting your space booked.
Host Competitive Rates
While it’s important to offer amenities, it’s also important to keep your prices competitive. Guests often compare listings by price, and if your listing prices are too high, you may be less likely to get bookings. Monitor the prices of other similar listings in your area and adjust your pricing to stay competitive.
Improving your ranking on online travel agencies isn't easy, but it's worth the effort to get more bookings and earn more income. You need to be pro-active to meet the needs of your guests and maintain a positive profile on Airbnb. With the above suggestions, you'll be able to distinguish your listing and improve your ranking. Happy hosting and best of luck!