Carolina One is Building Owner Confidence with Insights

The Challenge

At Carolina One Vacation Rentals, Amber, the Revenue & Operations Manager, was looking to create professional reports with easy-to-understand metrics, ones that would make owner conversations clearer, more consistent, and more productive. The challenge wasn't access to information; it was presentation. Owners needed to quickly see how their properties were performing year over year, where improvements were happening, and where attention was needed, without feeling overwhelmed by data. Amber needed more than raw numbers. She needed a way to present performance data that was easy to understand, easy to remember, and easy to discuss with owners.

That’s where Owner Insights came in.

The Solution

Creating clarity for owners

With Owner Insights, owner communication immediately became clearer and more effective. Amber shared that owners can now see their personal statistics year to year, giving them a stronger understanding of how their property is performing over time.

The reports clearly highlight where improvements need to be made, helping ground conversations in facts, especially during more difficult or sensitive discussions. Instead of relying on explanations alone, the Carolina One team can point directly to the data to support recommendations and guide next steps.

Building confidence through transparency

Clear visuals, year-over-year comparisons, and competitive context help show owners not only what is happening, but why. Amber pointed out that it's "great to show owners how well they're doing in specific areas to build confidence in our services." Wins are no longer abstract. Owners can see performance trends over time, understand how their property compares within the market, and quickly grasp where progress is being made.

That visibility changes the tone of owner conversations. Instead of reacting to isolated data points or focusing only on challenges, discussions become more balanced and collaborative. When recommendations are grounded in consistent, clear reporting, it's easier to align with owners and move conversations forward with confidence.

Always ready for the conversation

Rather than preparing custom reports for each meeting or pulling data at the last minute, Amber can generate a report whenever needed and have it ready to share with confidence. Having reports consistently available changes how conversations happen. Updates are more timely, discussions are more focused, and information is presented in a familiar, trusted format. Whether it's a scheduled review or a spontaneous check-in, Amber always has clear, up-to-date reporting on hand to support the conversation.

That readiness also reduces internal friction. With a single source of truth for owner performance, there's less manual work involved and less room for misalignment. Amber and her team can stay proactive, not reactive, in how performance is communicated.

Starting every report with clarity

Amber highlighted the AI summary generation as "a great tool to get you started as an intro to the report." Instead of beginning each owner conversation with a blank page, the summary provides a clear, structured starting point that quickly frames performance and key takeaways. From there, the summary can be modified and personalized, allowing Carolina One to add their own insights, context, and perspective. Amber emphasized the importance of double-checking the stats, ensuring everything sounds like her and reflects the information accurately.

The result is a report that feels both professional and personal, combining efficiency with trust.

The Results

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By using Owner Insights as a core part of owner communication, Carolina One Vacation Rentals has seen meaningful improvements in how performance is shared, discussed, and understood:

- 10% year-over-year revenue growth, driven by clearer performance visibility and data-
backed pricing discussions with owners.

- 29% higher RevPAN vs. market, enabled by consistent, market-aware reporting that
highlights what’s driving revenue.

- 31% ahead of the market for the next 365 days, demonstrating sustained
outperformance supported by transparent, owner-friendly insights.

- More confident owner conversations, using visual, easy-to-understand reports to
ground recommendations in data.

- Greater efficiency and consistency, with professional owner reports always ready for
meetings.

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