Guesthoo Boosts Revenue by 12% YoY with Beyond
In the early 1990s, William Asbury’s family purchased a dilapidated Methodist chapel in South East Cornwall and lovingly restored it. A few years later, William decided to transform the 200-year-old building into a unique holiday home full of character - and that’s how Guesthoo was born.
What started as a personal challenge soon grew into a mission: to help other homeowners manage their rentals with the same care, transparency, and efficiency.
Today, Guesthoo supports hosts across the South West with end-to-end management, consistently delivering higher occupancy, stronger returns, and memorable guest experiences.
As Founder Director, William Asbury explains, two clear trends have shaped the past year:
“We’ve seen more self-catering holiday homes listed on Booking.com and more agents adopting damage waivers as an additional revenue stream. The landscape is definitely becoming more competitive.”
The Challenge: Adapting to Shifts in Traveller Behaviour
For Guesthoo, the holiday let market in Devon and across the South West is constantly evolving.
Navigating seasonality, changing traveller expectations, and platform dynamics requires flexibility and precision, especially for an operator managing diverse properties across multiple regions.
The Solution: Scaling Dynamic Pricing from Beyond
Guesthoo first adopted dynamic pricing around six years ago, initially using another platform before making the switch to Beyond.
Since transitioning to Beyond, Guesthoo has found it easier to make informed, strategic pricing decisions—whether across a single listing or their entire portfolio.
“I started with PriceLabs and moved over to Beyond,” William says.
“I did it for many reasons, including the better UI, the revenue management tools, and the ability to manage pricing at scale with easy-to-understand metrics like the Health Score. It made managing revenue far more effective.”
The Results
“We’ve seen noticeable rate increases since moving to Beyond. It clearly helped us capture maximum rates during peak times, especially around the pandemic,” said William.
Even after several years with Beyond, Guesthoo achieved remarkable year-over-year growth in 2025:
- +12% increase in average revenue per listing during their high season (April to August) compared to 2024.
- Higher occupancy rates and increased ADRs.
Using Data to Drive Smarter Decisions
Guesthoo’s approach to pricing and performance has become increasingly data-driven. With market insights, they’re now focusing on fine-tuning minimum night stay strategies:
“In markets that support longer stays, we start with a five-night minimum when dates are far out and reduce it to four or three nights closer in. The goal is to prioritise longer, more profitable stays, and the key is knowing when to make those adjustments. We rely on Beyond’s lead time data to get that timing right,” said William.
With the new dashboard view and automatic pricing recommendations, Beyond now plays an even more strategic role in identifying underperforming listings and guiding holiday let operators toward effective optimisations.
A Partnership Built on Trust and Support
For William and his team, Beyond is a strategic partner.
Their Customer Success Manager, Arnaud Dumas, has worked closely with the Guesthoo team to strengthen pricing strategies and unlock new insights through Beyond’s features.
“I’ve learned a lot more about the platform since using Beyond Guidance. I realised I was taking too simplistic an approach before,” said William.
“The platform is great, but what really stands out is the technical support and the people. Everyone we’ve dealt with has been friendly, professional, and helpful.
Whenever we raise a question, we get detailed feedback that helps both us and our property owners understand the logic behind each decision,” said William.
Advice for New Beyond Users
When asked what advice he’d give to other property managers starting with Beyond, William doesn’t hesitate:
“Don’t base your decisions solely on the Health Score. It’s a great starting point, but you also need to look at how many dates are hitting the minimum, how many bookings you’ve had recently, and year-over-year performance. Beyond gives you all the tools; it’s about learning to read the story behind the data. I would not hesitate to reach out to the experts for support!”
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