How My Huatulco Reinvents Revenue Management in a Niche Market with Beyond
Established in 2008, My Huatulco Vacation (MHV) is the premier provider of vacation rental services in Huatulco, offering the region’s most extensive collection of luxury villas, condos, and beachfront properties. With a deep commitment to guest experience, MHV goes beyond accommodations, crafting dynamic, personalized stays that connect travelers to the magic of Huatulco’s 9 bays and 36 pristine beaches. Whether it’s selecting the perfect home or curating memorable moments, MHV is the trusted local expert for unforgettable escapes.
With a portfolio of unique properties and growing complexity in the market, the property management business needed a scalable, data-driven pricing solution that could improve revenue and reduce time spent on manual tasks.
My Huatulco Vacation is leading the push to modernize Mexico’s short-term rental industry by advocating for direct bookings and encouraging widespread adoption of property management systems (PMS). Through industry events and upcoming educational collaborations, they’re helping professionalize the sector and drive smarter, more sustainable growth.
“We fully embraced the data, and it completely transformed how we manage performance and communicate value.” - Judy Baker, Founder & Managing Partner
From Skepticism to Success with Dynamic Pricing
When revenue management started gaining attention in the vacation rental space, MHV was curious but skeptical. With a strong local presence and a guest base driven by international direct bookings, they weren’t sure dynamic pricing would work in their market. That changed after a candid conversation with Beyond’s CEO, Julie Brinkman, at a VRMA Executive Summit. Her thoughtful approach and understanding of MHV’s challenges convinced them to give Beyond a try.
After working closely with Beyond to refine their setup during the onboarding process, everything clicked. Their pricing strategy improved, their use of data became more strategic, and they were better positioned to support owners and grow their business.
Pricing in a Niche Market with Confidence
With Beyond, MHV moved away from rigid seasonality and leaned into data-driven decisions.
The impact?
- Owner communication dramatically improved: With the help of Beyond’s dashboards, MHV trained owners to understand the logic behind pricing instead of relying on fixed expectations.
- OTA visibility spiked: For the first time in the low season, bookings via OTAs increased significantly — a notable shift in a business that does 78% of its direct bookings.
- Real-time responsiveness: the Beyond team’s support ensured that even small changes to pacing or pricing had clear, trackable outcomes.
“Mexico is still a greenfield market. Bringing tools like Beyond here isn’t just good for us, it pushes the whole industry forward.” - Judy Baker
Key Results with Beyond
Performance Highlights
- +34% in revenue vs 2024 pacing
- +5% in revpan vs 2024 pacing
- +18% in ADR vs 2024 pacing.
Operational Transformation
- OTA Booking Activity:
▸ Before: Low
▸ Now: Highest ever during low season - Owner Alignment:
▸ Before: Manual, emotional, and reactive
▸ Now: Data-driven, educational, and proactive - Market Position:
▸ Before: Strong but based on outdated pricing model
▸ Now: Recognized innovator in a greenfield market
“The Beyond dashboard has been key in helping owners understand the strategy behind the pricing — not just the numbers.” - Judy Baker
Beyond Data: A Conversation Tool with Owners
Thanks to Beyond’s visualizations and monthly reporting, MHV helps owners understand trends and long-term performance, reducing panic and building trust.
For especially protective owners, MHV starts with higher base rates and gradually adjusts based on market response, showcasing real-time validation when reservations spike after hitting the right price point.
A Smart Approach To The Low Season in Mexico
This low season, My Huatulco Vacation is focusing on refining its owner program, and Beyond plays a central role. They’re transitioning to monthly performance reporting, integrating dynamic pricing into their core operations, and planning for new ways to educate both guests and partners.
My Huatulco Vacation’s journey with Beyond showcases how even in niche markets, technology, empathy, and data can reshape an entire business model. With direct bookings, dynamic pricing, and deep owner collaboration at their core, they’re setting a new standard for professional vacation rental management in Mexico.
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