Stay in Suffolk Increases RevPAN by 53% with Beyond
Stay in Suffolk is an independently owned local agency dedicated to providing the best service possible in the holiday letting industry. Its team works between three offices Aldeburgh, Woodbridge, and Southwold to provide a complete hassle-free marketing and management service to guarantee its owner's satisfaction.
Harry Embleton, Stay in Suffolk’s co-owner, joined our Customer Advisory Board meeting in Barcelona in March 2024, where we interviewed him about his experience with Beyond.
" When we started working with Beyond it was just before the first Covid lockdown. Everything was all over the place. When we opened up there was such a surge in demand that we wouldn’t be able to keep up without the use of Beyond." Harry Embleton, Stay in Suffolk's co-owner.
Overcoming Obstacles
In 2020, the company required optimized processes and better pricing strategies that could adapt to new market conditions. They needed to solve different challenges, including:
- Navigating a shifting market post-lockdown
- Staying ahead of the competition
- Optimizing prices leveraging market data and insights to understand the new market conditions
Unlocking New Revenue Management Strategies to Stay Ahead of Market Conditions
Before the onset of the first COVID-19 lockdown, Stay in Suffolk made the strategic decision to explore Beyond amidst a shifting market landscape, aiming to satisfy the increasing demand for short-term rentals and quickly positioning itself to stand out.
With Beyond, Stay in Suffolk achieved:
- Pricing according to a new market landscape
- Understanding the new market trends thanks to data analytics
- Analyzing the listing performance and comparing it to the local market
And when it came to integrating Beyond into their property management System, Hostify, Stay in Suffolk found that it was easy, quick, and painless.
Real Results with Beyond
- + 53% increase in revenue per available night (RevPan)
- 34% higher adjusted occupancy compared to 2023
- +14% ADR increase
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