DARM

With recent shifts in the industry, in traveler behavior, and in the economic environment — in order to maximize profitability and occupancy — managers find themselves needing to:

- Understand the types of data available for PMs

- Segment properties and create accurate competitive sets

- Analyze leading and key performance indicators (KPIs)

- Build upon and test revenue management strategies

- Establish rate rules

- Learn to maximize technology solutions

- Optimize marketing and distribution channels to push out pricing changes

- Monitor and evaluate performance and providers with a watchful eye on probabilityIt’s not easy, and the industry is still establishing best practices in vacation rental revenue management and tapping into the many opportunities that mastering data usage offer. The DARM conference has been instrumental in bringing the top minds in data and revenue management together to move the industry forward. Industry-changing decisions and partnerships are made here, and this is a unique opportunity to be in “the room where it happens.”