From Lakeologist to Rock Star: Why A Veteran of the Hospitality Industry Chose
Beyond

Ozarks, MO

Customer
Location

35%

Revenue Lift

50+

Number of Listings

In the Lake of the Ozarks region, there is no one better to show you around than John Custer, part-owner and manager of Four Seasons Property Management Company. As a self-described Lakeologist, John can tell you more than just the best activities and attractions in the area. He can tell you about the best boat docks, hidden fishing spots, and more insider tips.

“I can easily say we are getting double-digit higher percentages than before. You guys make me look like a freakin’ rock star!”

John and his staff are passionate about the lake and the community. “My staff and I are all from around here,” he says. “We love it here, and we love to have visitors come from all over to enjoy what the lake has to offer.” They take pride in being the most friendly and welcoming property management company in the region.

John has spent most of his career in the hotel industry before moving over to short-term rental management. He readily admits that there were parts of that previous life he didn’t care much for, but he loved the hospitality aspect of taking care of customers and providing them with a wonderful experience. That’s why he started Four Seasons. It’s his passion and dedication that allowed the business to grow from a handful of properties in 2017 to over 75 properties in 2021.

"What I love about Beyond is that you’re always there for me."

Combining Lakeologist Expertise with Dynamic Pricing
As a Lakeologist, John has the best knowledge of his market and knows better than most how to price his properties around the Lake of the Ozarks.

Then, a friend of his showed him exactly how much he was able to earn by leveraging dynamic pricing. It was three times the amount John was charging for a similar-sized property. And he was getting booked. John realized by combining his own expertise with Beyond’s dynamic pricing technology, he could have the best of both worlds and grow his business.

“You can’t argue with the numbers. My owners are ecstatic about the rates I’m able to get (by usingBeyond). I can easily say we are getting double-digit higher percentages than before. You guys make me look like a freakin’ rock star!” John said.

Since incorporating Beyond in his pricing strategy, Four Seasons Property ManagementCompany’s revenue is up 35%. John also feels more in control of his properties and their pricing, and he knows that he can deliver more value to his owners.

Planning for the Future with Beyond
When John looks to the future of his company, he sees it growing and becoming more efficient. He has plans to grow his portfolio to 100 properties by the end of 2022 and says that the only way he can do that is because he can depend on Beyond to price his properties effectively.

“What I love about Beyond is that you’re always there for me. Instead of only having four seasons, I have 365 because each day can be managed through dynamic pricing, which just rocks,” John said.

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