CiiRUS is one of the top vacation rental softwares available on the market, and when paired with Beyond’s dynamic pricing tool, property managers and owners are literally blowing the competition out of the water.
We took a look at how, all things being equal, CiiRUS users leveraging Beyond’s pricing tool outperformed their “PMS brother and sisters” over the past year.
The Summer of 2020 was wild, to say the least. We saw most property managers go from “open” to “occupied” almost overnight. While each market reacted slightly differently, property managers who could easily observe and adjust to the rapid changes in demand were able to cash in big time. Those who didn’t, however, increased rates too early and stayed empty, or increased rates too late and left money on the table.
These users who had the Beyond algorithm and a team of revenue analysts supporting them added 80% more revenue in June-July 2020. This was due to adapting to changing demand, getting more days booked (72%) but also not being afraid to ask for slightly higher rates when they are attainable (5%).
This year has had a much different start than last year. We wanted, therefore, to check that our users got off on the right foot and are on track for what everyone says will be a record year.
Looking at reservations of non-ski markets that checked in between January 1st, 2021, and May 18th, 2021, for example, we can see listings that are utilizing Beyond’s pricing have been able to reap in close to 52% more in added revenue. Average ADR was up slightly by 8% as our algorithm picked up on the extreme demand for Spring Break and Easter this year, while also filling the calendar during the rest of Winter and Spring.
And there you have it, folks. CiiRUS users who are also leveraging Beyond’s powerful dynamic pricing tool are bringing in a significant amount of more revenue than CiiRUS users who aren’t using our tool. Want to see what Beyond can do for you? See for yourself with a free 30-day trial!