Here’s Where World Cup 2026 Short-Term Rental Bookings Are Surging and How to Prepare Now

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The FIFA World Cup 2026 is more than a global sporting event. For short-term rental hosts, it represents one of the largest demand drivers this decade.

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With men's soccer teams coming together from across the globe and matches confirmed across North America, early booking data already shows strong acceleration in key host markets. Booking pace is running well ahead of last year. Average daily rates (ADR) are increasing rapidly. Revenue per available night (RevPAN) is rising even before match schedules are finalized. In several cities, short-term rental prices have already doubled or more.
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The question for hosts is no longer whether the World Cup will impact demand. The question is whether pricing strategies are positioned to capture it.
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FIFA World Cup 2026 Host Cities and Dates

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The FIFA World Cup 2026 will take place across the United States, Canada, and Mexico, with matches hosted in major metropolitan areas. While the full match calendar is still being released (some matches have been announced), host cities are already confirmed.
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FIFA World Cup Host Cities Include:

• United States (11 cities): Los Angeles, Seattle, Dallas (Arlington), Houston, Miami, Boston (Foxborough), Kansas City, New York / New Jersey (East Rutherford), Atlanta, Philadelphia, San Francisco Bay Area (Santa Clara)
• Canada (2 cities): Toronto, Vancouver
• Mexico (3 cities): Mexico City, Guadalajara, Monterrey

Matches will take place across June and July 2026, with demand starting to build well in advance, especially for centrally located, event-friendly short-term rentals.
Translation for hosts: If your property is anywhere near these cities (or within driving distance), travelers are already planning and booking.

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Short-Term Rental Markets Seeing the Highest World Cup-Driven Revenue Growth

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Short-term rental performance data shows several FIFA host cities already experiencing strong year-over-year RevPAN growth. This ranking reflects real revenue gains, not just higher prices or isolated occupancy spikes.

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Kansas City is leading early, with occupancy reaching 22%. Average daily rate have climbed to $402.19, representing more than 300% growth, and RevPAN is up $109 year over year.

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Seattle is showing similar momentum, with occupancy near 20% and ADR approaching $400. RevPAN has increased by more than $70 year over year.
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Toronto currently shows lower occupancy at 11%, but ADR has increased by more than 150%, driving RevPAN growth of $55 year over year.
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Boston follows a similar pattern, with occupancy up more than 9% and RevPAN increasing by nearly $49 year over year.
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Dallas, Guadalajara, Los Angeles, Miami, Monterrey, and Houston are also seeing meaningful RevPAN growth. In Los Angeles, ADR has already exceeded $530. In Monterrey, ADR growth is above 300% year over year.

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Across markets, the trend is consistent: Pricing power appears first, and occupancy will follow as match dates approach.

What FIFA Demand Signals Mean for Short-Term Rental Hosts

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Early FIFA-driven demand is not yet reflected in fully booked calendars. Instead, it shows up in booking pace, length-of-stay patterns, and increasing price sensitivity.
Hosts who wait for confirmed match schedules or visible sell-outs risk pricing too low during the highest-value booking window. Once calendars fill, pricing flexibility disappears.

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The biggest revenue opportunity comes from adjusting prices early, responding dynamically to demand signals, and avoiding calendar gaps that reduce overall RevPAN.
How Beyond Is Helping Hosts Prepare for FIFA Demand

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Major events like FIFA aren’t “set it and forget it” pricing scenarios. Behind the scenes, Beyond’s revenue management team and data scientists:
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• Monitor booking pace across host and feeder markets
• Track compression nights, length-of-stay patterns, and booking windows
• Adjust dynamic pricing algorithms as demand signals evolve
• Layer human revenue management oversight on top of automation

For hosts, the takeaway is simple: FIFA pricing isn’t just about raising rates. It’s about raising them at the right time, for the right nights, with the right minimum stays.
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Success comes down to how well you compete in your unique market. That’s where Beyond comes in.

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What Short-Term Rental Hosts Should Do Now

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If you own or manage a short-term rental in or near a World Cup host city, there are several steps you can take now to maximize revenue.
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Set prices early and adjust dynamically
Waiting for match announcements is already too late in many markets. Pricing strategies should respond to real-time booking data, not static event assumptions.
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Focus on RevPAN, not just ADR
High nightly rates lose value quickly if minimum stays or calendar gaps reduce booking efficiency.
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Review minimum stay rules strategically
FIFA travelers might book longer stays, but overly restrictive rules can block high-value shoulder nights.
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Optimize listings for international travelers
Clear descriptions, transit access, group-friendly layouts, and detailed check-in instructions help convert long-haul travelers booking far in advance.
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Avoid assuming demand will take care of itself
Historically, the largest revenue gains go to hosts who prepare early, adjust continuously, and respond to new data as it emerges.
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Final Takeaway

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The 2026 FIFA World Cup is a once-in-a-decade opportunity for short-term rental hosts. Pricing mistakes during events of this scale can result in thousands of dollars in lost revenue per booking.

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Hosts who start early, focus on revenue efficiency, and use pricing strategies that adapt as demand evolves will be best positioned to capture the upside.
When demand goes global, pricing strategies need to be just as dynamic.

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