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Get It NowIn our latest Going Beyond blog post, our series that aims to show what it’s really like to work at Beyond, we spoke to Alyssa Stern to learn more about her experience at Beyond and joining the marketing team.
Alyssa is our Product Marketing Specialist, and below she discusses her journey to Beyond, her experience, and what she loves most about being part of our dynamic company.
Before joining Beyond, I had already spent time in the vacation rental world, focusing on guest experience and marketing. I really enjoyed figuring out how to create seamless, elevated stays that guests would remember and helping bring out the best in each property. So when I came across Beyond, I could immediately see the heart behind the product. There was so much personality behind the brand, and a clear focus on helping customers succeed. It was such a refreshing shift from other environments I’d been in. At Beyond, people genuinely care about the customer, the work, and each other. I knew I wanted to be part of that.
I’ve been at Beyond for a little over four years, and I’m our Product Marketing Specialist. My role focuses on helping our customers understand the value of our solutions, launching new products and features, and working closely with different teams to make sure our messaging is clear, helpful, and aligned with what our users actually care about.
I started in Customer Support, where I focused on helping our customers and treating every issue like it was mine to solve. I enjoyed digging into problems, identifying patterns, and really understanding how we could make things better. Along the way, I took on passion projects like rebuilding our Support Center articles and rewriting content to make it easier to read and navigate. While I was still in Support, I launched our monthly product newsletter to help communicate updates in a way that felt clear and useful to our users. That project opened the door to Product Marketing, where I went on to lead product launches, messaging, and go-to-market strategy for key features like our Pro product. I’ve also contributed to award submissions that showcased how our solutions are pushing the industry forward, which has been a proud full-circle moment. Now, I’ve shifted focus to building our customer community and improving how we educate and engage users, both in-app and across other mediums, so they get even more value from everything Beyond offers.
I’ve always loved connecting the dots between what people need and how we communicate value. Marketing felt like a natural next step because it gave me the opportunity to tell stories, simplify complex features, and make sure our customers feel seen and supported. Coming from customer-facing roles, I brought a different kind of empathy to the table. I wanted to use that perspective to create messaging that keeps the customer at the center of everything. I wanted to be the person who could say, “Here’s how this helps you, and here’s why it matters.”
Without a doubt, it’s the launch of our short-term rental host community. This has been a passion project from day one and something I’ve poured my heart into. I’ve always believed our hosts deserve more than just great solutions; they deserve a space to connect, ask questions, share wins, and grow together. Building that space has been one of the most fulfilling parts of my journey at Beyond. We’re not just creating a group, we’re building a foundation for something much bigger. It’s about next-level growth through shared knowledge, deeper engagement, and giving our customers a direct line to each other and to us. Seeing those first conversations spark and realizing this could evolve into something truly game-changing for our users? That’s the kind of work that lights me up.
Community has always been important to me. When we started exploring the idea of building one specifically for our hosts, I saw a huge opportunity, not just to connect people, but to build something that felt helpful, inspiring, and inclusive. I helped lead the planning and strategy behind it, from setting the tone to building internal workflows for support, engagement, and moderation.
But beyond the logistics, the real driver behind the community was our customers. We were hearing it loud and clear, they wanted more direct lines of communication, more opportunities to learn from one another, and more ways to feel connected to the team behind the product. We’re a small but mighty team, and while we can’t be everywhere all at once, we can build something that brings our users together and keeps them close to what we’re doing.
We talk a lot about getting our customers involved in our journey and building this community is one of the most intentional ways we’re doing that. It’s a space for learning, sharing, growing, and just being real with each other. That’s what makes it special. We’re still in the early stages, but it already feels like the start of something meaningful.
Within less than a month of establishing it, the community grew to just over 200 members and now, just three months in, we’re nearing 600. When people come together around a shared goal, something bigger than the product happens and I can’t wait to see where it takes us.
I’m excited about continuing to build deeper, more meaningful experiences for our customers, ones that go beyond features and functionality. Whether that’s through community, better onboarding, in-app education, or new ways to spotlight customer voices, I want everything we create to make our users feel more confident, more connected, and more supported. We’re in such a unique position to empower short-term rental professionals with not just powerful data, but with guidance, clarity, and a sense of belonging, and that’s what I want to keep pushing forward.
It’s the people, without question, our team, our customers, and our partners. I’m constantly inspired by the talent and heart that surrounds me, and I feel incredibly lucky to work alongside people who are not only brilliant at what they do, but genuinely invested in making a difference. The vacation rental industry is fast-moving and full of opportunity, and there’s something really special about being in a space where you can help shape what’s next.
Beyond has also given me the flexibility to take on passion projects that matter and things that might start small, but go on to spark real improvements for our users or the industry as a whole. That kind of trust and openness has allowed me to grow in ways I never expected, and it’s made the work feel deeply personal and purposeful. We’re building something meaningful here, and I’m proud to be a part of it.
Our Going Beyond series aims to pull back the curtain and show what it’s really like to work at Beyond. Our five core values provide structure for our company decisions, interactions, and work: We Care, We Go Beyond, We Are On The Same Team, We Inspire Trust and We Ship It. If these values resonate with you, then you belong at Beyond too! Check out our careers page for more information and to see open positions: https://www.beyondpricing.com/about/careers
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