At Beyond, we believe data isn’t just numbers—it’s knowledge. And knowledge, when well applied, is power.
In our inaugural Insights365 event, Caitlin Cassady, VP of Marketing and Ryan Saylor, Director of Product Marketing took us deep into how Beyond is transforming the way hosts and property managers make decisions using real-time data.
Here’s a recap of key takeaways from the session—and how this data can help you grow your short-term rental business with confidence.
Data-Driven from Day One - 12 Years Ago!
Beyond started over a decade ago as the first dynamic pricing tool specifically for the short-term rental industry. Since then, we’ve built a global data pipeline that now spans over 44,000 cities and touches nearly 800,000 listings, managing more than $15 billion in bookings.
What sets Beyond apart? We don’t rely on third parties—we own and operate our entire data infrastructure, which allows us to clean, analyze, and customize insights to a hyper-local level.
That means you’re not just getting data; you’re getting data that accounts for every nuance in your market.
More Than Just Numbers
Data alone doesn’t drive performance—but understanding context does. That’s why Beyond emphasizes three pillars of data:
- OTA Data: Publicly available data from platforms like Airbnb, Booking.com and Vrbo, giving insights into prices, availability, and trends.
- Partner-Sourced Data: Actual booking information that reveals what guests paid—not just what was listed.
- Guest Search Data: A game-changing addition that shows real-time demand by tracking what people are looking for—even if they haven’t booked yet.
Together, these layers empower users to understand not only what’s happening in the market, but why—and how to act on it.
Key Trends to Watch in 2025
1. Booking Lead Time Is Shrinking
Across most global markets, guests are booking closer to their stay dates than ever before. For example:
This trend means you might need to rethink how and when you apply discounts or adjust minimum stays. If bookings are coming in later, don’t panic—you may just need to be more patient.
2. ADRs Show Mixed Signals
Average Daily Rate (ADR) trends vary by market.
The key is knowing whether you’re sacrificing too much revenue—or strategically filling your calendar.
3. Search Data Offers a Competitive Edge
Perhaps the most exciting development: Search Data. Beyond can now show you what dates people are actively searching for, and where demand is rising—or stalling. For instance:
- If search volume is high but bookings are low, it’s a red flag.
- It may not mean your price is wrong—it could be minimum stay rules, cancellation policies, or simply a need to nudge slightly with price or perks.
Search data gives you early signals so you can adjust before it's too late.
Turning Data Into Action
All of this intelligence isn’t just for show. Beyond has built tools directly powered by this data to save you time and drive results:
Off-Peak Event Pricing
Dynamic adjustments to surrounding dates before/after major events (like Christmas) to ensure your calendar doesn’t lose value due to gaps.
Dynamic Time-Based Adjustments
Smart, automatic pricing changes based on real-time booking lead time and market demand—updated daily.
Search-Powered Pricing
Live search trends now inform pricing decisions, helping you capture demand spikes and remain competitive in periods of lower interest.
Market Insights Dashboard
Our Market Insights dashboard is designed to highlight what matters most first, with tooltips and guidance along the way.
Beyond is Here to Help
The short-term rental industry isn’t going back to “normal.” Seasonality is shifting, guest behavior keeps evolving, and relying on old habits just won’t cut it anymore. The solution? Real-time data and automation tools that give you back your time—while making you more money.
Even if you're new to the data game, the goal is simple: help you make smarter decisions, faster.
Want to learn more? Get in touch with our team!
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