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July 4th 2025 Short-Term Rental Trends: Top Markets, Rates & Guest Behavior

June 27, 2025

Planning for the biggest summer holiday in the U.S. is well underway and short-term rental (STR) hosts are already seeing the impact. With the Fourth of July falling on a Thursday this year, it’s creating the perfect opportunity for travelers to stretch the holiday into a long weekend. That’s translating into early bookings, higher nightly rates, and longer stays across key vacation markets.

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In this post, we break down the top-performing U.S. STR markets for July 4–6, 2025 based on occupancy, booked rates, and revenue per listing. Plus, we dive into nationwide holiday booking trends and guest behavior so you can price and prepare with confidence.

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If you're a vacation rental host or revenue manager looking to optimize your strategy for the July 4th holiday, this data is your roadmap.

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Top 10 Short-Term Rental Markets for July 4–6, 2025

We looked at occupancy, average booked rates, projected revenue for the holiday weekend, and each market’s average annual revenue per listing to see who’s leading the pack.

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These are largely traditional vacation markets with standalone homes and family-friendly appeal ideal for longer summer getaways.

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Location	Occupancy	Booked Rate	Revenue (July 4)	12-Month Avg. Revenue
Myrtle Beach, SC	68%	$469	$957	$48,960
Oregon Coast	67%	$532	$1,069	$54,161
Florida Panhandle	75%	$604	$1,359	$64,826
Ocean City, NJ	66%	$698	$1,382	$75,180
Alabama Gulf Coast	74%	$607	$1,348	$64,599
Bethany Beach, DE	59%	$527	$933	$46,380
Hilton Head Island, SC	66%	$627	$1,241	$82,533
Galveston, TX	69%	$453	$938	$42,749
Cape Cod, MA	67%	$608	$1,222	$69,562
San Diego, CA	68%	$661	$1,348	$99,135

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Nationwide Trends: Steady Demand, Higher Rates

The U.S. short-term rental market is holding steady in terms of occupancy—down just 0.2% from last year for July 4th. However, pricing is doing the heavy lifting: ADRs (average daily rates) are up 2.3%, leading to a 3% increase in revenue compared to the same time last year. This suggests that while travelers aren’t necessarily booking more, they are paying more.

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What Guests Are Planning

Travelers are making the most of the calendar this year. With the 4th falling on a Thursday, many are turning the holiday into a long weekend, searching for 5–6 day stays. And they aren’t procrastinating—May saw a 39% jump in searches for July stays compared to April.

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So, whether you're a host prepping your listing or a traveler planning that long-awaited getaway, July 4th 2025 is shaping up to be a spark-filled (and high-revenue) holiday.

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How We Gather Our Data

All insights are powered by Beyond’s proprietary dataset, built from tens of thousands of active vacation rental listings across global markets. We analyze real-time reservation activity, historical trends, forward-looking data, and anonymized performance metrics. Our focus is to surface actionable intelligence—from guest search habits to revenue per available night (RevPAN) movement—so STR operators can make informed pricing and portfolio decisions with confidence. Data in this post reflects trends for short-term rental markets in the U.S. and includes year-over-year comparisons where relevant.

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