July 4th 2025 Short-Term Rental Trends: Top Markets, Rates & Guest Behavior

Planning for the biggest summer holiday in the U.S. is well underway and short-term rental (STR) hosts are already seeing the impact. With the Fourth of July falling on a Thursday this year, it’s creating the perfect opportunity for travelers to stretch the holiday into a long weekend. That’s translating into early bookings, higher nightly rates, and longer stays across key vacation markets.

‍

In this post, we break down the top-performing U.S. STR markets for July 4–6, 2025 based on occupancy, booked rates, and revenue per listing. Plus, we dive into nationwide holiday booking trends and guest behavior so you can price and prepare with confidence.

‍

If you're a vacation rental host or revenue manager looking to optimize your strategy for the July 4th holiday, this data is your roadmap.

Top 10 Short-Term Rental Markets for July 4–6, 2025

We looked at occupancy, average booked rates, projected revenue for the holiday weekend, and each market’s average annual revenue per listing to see who’s leading the pack.

‍

These are largely traditional vacation markets with standalone homes and family-friendly appeal ideal for longer summer getaways.

‍