The vacation rental market in Kauai, like many other rental markets, can be hectic, unpredictable, and an around-the-clock operation. It’s vital to have access to the right tools and data to keep up with demand and maximize revenue.
Kauai Kahuna Vacation Rentals, a vacation rental management company based in Kauai, was seeking out a way to get ahead of demand, improve owner relationships, and maximize revenue. They knew that they needed to go beyond just using historical data and current market data in their revenue management strategy, so they turned to Beyond.
Beyond just launched a new search data capability that collects, analyzes, and automates actions using real-time consumer search data for the short-term vacation rental industry. The data provides users with visibility into what consumers are searching for online, as well as automatically adjusting pricing based on consumer searches – rather than having to wait to see trends based on previous bookings.
Since implementing search data from Beyond, the team at Kauai Kahuna Vacation Rentals is thrilled with the results so far. They especially appreciate having the data to back up decision-making that will generate more revenue.
“Adding search data into our revenue management is such a game changer. Early data about what people are searching for showed us that we could be charging substantially more per night for units that have air conditioning, which is intuitive, but hard. Data is a better decision-making tool than intuition,” said Daniel Landis, General Manager at Kauai Kahuna Vacation Rentals. “We can quantify the potential revenue increase, and now we’re focused on using these insights to talk with owners who have been on the fence about installing air conditioning, and we have the data to support why they should do it.”
Daniel also appreciates that the new data set will help to strengthen relationships with owners. “I love that this new data set is helping us not only price even more specifically, but it's going to improve the relationships we have with our owners because we’ll be able to show them how long guests want to stay, what amenities they want, and more,” said Daniel.
Early adopters of Beyond’s new consumer search data capability see 9% higher RevPAN (Revenue per Available Listing) versus those not utilizing these features. How much more revenue can you generate with Beyond? Try it out!