Tahoe Mountain Properties Gets 10x More Direct Bookings with Signal by Beyond
Specializing in luxury vacation rentals in North Lake Tahoe and Truckee,
California, Tahoe Mountain Properties provides pristine vacation homes with
“We are a family-owned vacation rental business, and we would consider
ourselves more boutique. We focus on a variety of well-appointed vacation
rentals in the North Lake Tahoe area,” said Holly Jacobson, Owner & Operator
of Tahoe Mountain Properties.
"Beyond is an integral part of my business. It’s like hiring an expert who streamlines our pricing and our direct booking website"
Beyond’s Dynamic Pricing Increases Revenue by 20%
Holly found out about Beyond at an industry event and decided to try out dynamic pricing. She was highly pleased with the result: Most of her owners made 20% more in revenue after the first year. Even with the ups and downs in demand over the previous year, Tahoe Mountain properties consistently brought in higher average daily rates (ADRs) compared to the rest of the market. The vacation rental company also scored higher revenue per available night (RevPAN) compared to their market over the last year. “We are a small team, so using Beyond takes the pressure off doing anything with pricing. We can fully trust the algorithm,” said Holly. “And I love the support from Beyond. Anytime I have an issue I know that I can get help.”
"Anytime I have an issue, I know I can get help."
More Control and 10x More Direct Bookings with Signal
Holly was happy with Beyond’s pricing, so she decided to build Tahoe Mountain Properties’s website with Signal, Beyond’s vacation rental website builder and direct booking engine.“ Since using Signal to build our direct booking site, we have so many more standard reservations normally. I would say at least 10 times more in the last three months,” said Holly. “Beyond was able to drive traffic to our website without us having to do much work, which was really nice. We appreciated being able to improve this part of our business without hiring someone. It’s basically a whole other marketing platform for us.”
As a result of Signal technology and bespoke branding, within 90 days of launch tahoemtproperties.com ranked #1 in Google organic search results for their brand keywords “Tahoe Mountain Properties”. Having a new, effective direct booking site also gives Holly more control over her business because she doesn’t have to rely on other online travel agencies, like Airbnb, and their policies. Tahoe Mountain Properties now has more control over policies, like cancellations and booking agreements. “Our goal is to get away from being dependent on OTAs, giving us the chance to build up our actual direct marketing clientele and move away from being so dependent on Airbnb and VRBO,” said Holly.
Beyond’s Customizations Win with Owners
As a small business, Holly is selective about the owners that she works with. “What makes us unique is our very personalized customer service and how we invest in homeowner relationships,” said Holly. “We’re a smaller company so we like to get very personalized with our attention, both with clients and our guests.”
Using Beyond has helped strengthen Holly’s relationships with her owners and even attract new ones.“The owners like to see us using Beyond. I like to stress how customizable it is and how we can really get increased prices,” Holly said.
“Beyond is an integral part of my business. It’s like hiring an expert who streamlines our pricing and our direct booking website,” said Holly.