Setting the right price for your holiday let isn’t just about covering costs – it’s about maximising your earnings, attracting bookings, and staying competitive. Many UK-based hosts still rely on outdated pricing tactics: picking a number that feels right, copying the neighbours, or setting one rate for weekdays and another for weekends. Sound familiar?
Let’s change that.
Whether you’re new to holiday let hosting or looking to boost profitability, this guide will help you create a winning pricing strategy like a professional operator.
Why guessing doesn’t work
Static pricing – which means just having one simple nightly rate – might seem simple, but it’s costing you money. Setting one price all year round ignores key factors like seasonal demand, local events, and changing booking patterns. Worse still, copying other listings on Airbnb or Booking.com doesn’t give you the full picture because you can’t see their occupancy rate or how often they’re lowering prices to fill gaps.
Bottom line: guessing leads to missed revenue during peak times and fewer bookings when demand dips.
The smarter way to price
Professional hosts and property managers utilise dynamic pricing a strategy that uses real-time data to adjust nightly rates based on demand, seasonality, and market trends. Think of it like airline or hotel pricing for your short-term rental.
Using dynamic pricing means you can:
- Charge more when demand surges (think school holidays or local festivals)
- Attract bookings during quiet periods with competitive rates
- Stay ahead of the competition with data-backed decisions
These aren’t just Airbnb pricing tips – they’re proven strategies that top hosts use every day. In fact, after switching to dynamic pricing, some hosts have achieved a revenue uplift of 40%.
What impacts your nightly rate?
Pricing isn’t just about what your property offers. Here are some of the biggest factors that should shape your pricing strategy:
- Seasonality – Seaside rentals tend to experience summer spikes, while city stays might boom all year round.
- Day of the week – Weekends often command higher rates, but midweek bookings can fill calendar gaps.
- Events and holidays – A nearby concert or sporting event can drive huge local demand, provided your pricing reflects it.
- Booking window – Adjust rates for last-minute deals or early-bird bookings to capture more guests.
The good news? You don’t have to figure this all out manually and spend hours each week changing your rates.
Let the tools do the hard work
Beyond is a dynamic pricing platform that takes the guesswork out of holiday let pricing. It analyses millions of data points – from market demand to competitor performance – and automatically adjusts your rates to help you earn more.
With Beyond, you can:
- Maximise your occupancy and revenue
- Stay ahead of shifting market trends
- Set rules and limits that match your business goals
Try this first – for free
Check out Beyond’s Market Trends Reports. Just pop in your location, and you’ll get instant insights on occupancy rates, average nightly prices, and booking windows – all based on real data from your market.
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