As the Oasis Tour rolls through the UK and Ireland, holiday let owners and Airbnb hosts are discovering a (champagne) supernova of opportunity. With fans descending on cities for the band’s long-awaited gigs, demand for short-term accommodation is soaring, and those who know how to capitalise on event-driven pricing are reaping the rewards.
The tour is already well underway, and we’re seeing early data confirm what we know at Beyond: big events = big opportunity. This mid-tour check-in dives into how the remaining UK and Ireland stops are performing and what holiday let managers can do to make the most of them.
At Beyond, we believe every event is an opportunity. And not just for a spike in rates, but for sustainable gains. Our dynamic pricing technology helps short-term rental operators make the most of every market moment. Whether it’s a major concert, sporting fixture, or seasonal rush, we fine-tune pricing to reflect real-time demand, ensuring our customers maximise revenue without sacrificing occupancy.
The Oasis Tour is a brilliant example of how intelligent pricing and proactive listing management can turn a few dates into significant income. Here’s how key cities are performing, and how you can make the most of it.
Short-Term Let Revenue by Oasis Tour Stop
London – 2–3 August
- Average booked rate: £230
- Revenue per listing per night: £81
The first weekend of August will see Wembley rates rise 18% above the usual £195 average. Hosts who keep their listings competitive and guest-friendly saw strong returns.
What to do: Don’t price too ambitiously. Many guests book last minute and shop around. Highlight simple conveniences like keyless entry, reliable internet, and proximity to Wembley. Clear, honest listings go further than gimmicks.
Edinburgh – 8, 9, 12 August
- Average booked rate: £479
- Revenue per listing per night: £336
With typical rates around £207, Edinburgh is smashing expectations thanks to strong demand and effective pricing. Hosts who adjust in real time, rather than setting and forgetting, will reap the biggest rewards.
What to do: Highlight walkability, flexible check-in and check-out, and convenient access to the venue. Add small touches like welcome packs or local tips to stand out.
Dublin – 16–17 August
- Average booked rate: £223
- Revenue per listing per night: £116
Dublin's normal rate sits near £173, so this modest increase points to intense competition and short stays. Here, the focus should be on convenience over premium pricing.
What to do: Include details about nearby public transport, allow short bookings, and keep calendars flexible. Travellers are looking for a stress-free base.
London – 27–28 September
- Average booked rate: £208
- Revenue per listing per night: £34
The final UK shows at Wembley are trending just above the long-term average. Last-minute demand could still push numbers higher, but competition remains stiff.
What to do: Ensure your listing is concert-ready. Add clear information about transport links, fast Wi-Fi, and facilities for groups. Highlight ease of stay and late check-ins where possible.
How We Approach Events at Beyond
At Beyond, we see events as a prime opportunity, not a pricing gimmick. From music festivals to global sporting events, we help hosts make the most of every moment by combining hyper-local demand data with forward-looking trends.
But it’s not just about peak nights. We help our customers understand how events affect booking windows, length of stay, and guest behaviour, enabling smarter calendar management and better pricing decisions across the board.
Whether it’s one major concert or a packed festival calendar, Beyond’s pricing tools help short-term rental operators stay competitive and maximise profit — no matter the market.
How We Gather Our Data
All insights in this post are powered by Beyond’s proprietary dataset, built from +750,000 of active holiday lets across global markets. We analyse real-time booking activity, historic performance, forward-looking demand, and anonymised metrics to paint a clear picture of what’s happening in the market and what’s coming next.
All revenue figures mentioned above are calculated per listing, per night. The trends shared here reflect the UK and Ireland short-term rental market and include year-on-year comparisons where applicable.
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