What is Signal?
If you weren't aware, Signal by Beyond is an add-on to your website that is hyper-focused on enhancing the booking experience on your website and increasing conversion rates. Signal’s booking conversion engine helps travelers easily find your website, engage with your brand, locate the perfect property, and book from any device. Property managers can:
- Diversify revenue and visibility beyond online travel agencies, keep more of what guests pay, increase repeat guests, and enhance the customer experience with special offers.
- Maintain visibility with an SEO-friendly and mobile-friendly booking conversion engine that can be easily integrated into your website. Create a polished user experience on any device, resulting in higher conversions.
- Easily maintain your site with self-service updates, connect with property management system (PMS) integrations and utilize industry-leading support.
Signal's Commitment to Delivering Results
Struggling to capture direct bookings for your short-term rental property? Finding it hard to keep up with the ever-changing digital landscape and online travel agency (OTA) competition? You're not alone. Many property managers face similar obstacles and are seeking ways to increase their revenue and gain a competitive edge.
Our Signal add-on capability can help you do just that. Since onboarding our first Signal client in December 2020, our team of booking engine experts have been passionate about refining and improving Signal as we know success involves finding opportunities for growth at every step of the journey to gain increased bookings and earnings.
The great news? Our commitment to providing the best booking conversion engine add-on continues to pay off. Within just 90 days of onboarding with Signal, property managers typically see a remarkable increase of 37% in their direct bookings. An example of this is Crested Butte Lodging, which saw their revenue from direct bookings grow by 3x, and their conversion rate increase by more than double. Their customers loved the experience they received from Signal's website, and it helped them close more owner contracts.
Another example of how Signal can help increase direct bookings is through the case of Tahoe Mountain Properties, a short-term rental company that wanted to get away from being dependent on OTAs. Within 90 days of coming on board with Signal, their website was ranked #1 in Google organic search results for the keywords “Tahoe Mountain Properties” and saw a 48% increase in direct bookings. Not only did they save money on OTA commissions, but they also had more control over their guest experience and were able to offer personalized offers and promotions to loyal guests.
Increasing bookings creatively using Signal
There are, of course, certain things property managers need to bear in mind before choosing a booking conversion add on. More than anything, the booking conversion add-on chosen needs to support all the business’ individual needs. That means being aware of the capabilities available that can help boost conversion.
- Responsive design that encourages interaction
In today's digital age, having a responsive design is essential because more people are accessing the internet through their mobile devices. A website that is not mobile-friendly or lacks a responsive design can result in a poor user experience and lost booking opportunities. Having an intuitive design combined with an appealing design experience such as high-quality images and video is a great recipe to drive engagement and conversions.
- Using virtual tours to showcase your space
We conducted an analysis of our clients' data and found that guests who interacted with virtual tours were more likely to convert than those who did not. Specifically, users that clicked the video or virtual tour button in their session reached checkout at 2-3 times more and booked at around 4 times higher rates compared to all users. Virtual tours, while helpful, do not guarantee higher bookings on their own.
- SEO optimization for maximum search visibility
SEO optimization is a must for any modern vacation rental website. More than ever, prospective guests are turning to search engines to find the right place for their vacation. While is an ongoing process which requires monitoring and regular updates, our team at Beyond got you covered.
The list doesn’t end here. Designing a user-friendly interface and optimizing for search engines are just some of the factors. The business potential from direct reservations is infinite if you play your cards right. That's where Signal comes in.
Our expert team has years of experience in creating and managing booking conversion engine processes in the short-term rental industry, and we know exactly what it will take to ensure peak performance for your website and booking conversion add on.
With Signal, propelling your rental revenue is more efficient and effective. Using our expertise and understanding of your business, we will implement a booking conversion solution and strategy that reflects your brand, helps you soar above the competition, and launch your bookings to new heights.
Don’t leave this opportunity untapped, learn more about Signal and get ready to love your vacation rental website upgrade.